Me? I have my mums’ curls.

‘Generations of Gorgeous’ was about giving the gift of great hair to our mums, who have given us so much.

Due to budget constraints the TVC for this campaign required using the same animation elements from the previous year, but still creating a story to fit the new idea.

While it isn’t ideal to retrofit a new idea to old creative, we used a paired back aesthetic to align with the new catalogue visuals and adjusted timing and voice over to tell a new story.