Creating a brand and product built for real connection

Melt started with one simple idea: meeting people in real life shouldn’t be so hard. I built the brand, the product, and the experience from scratch — not as a designer following a brief, but as someone solving a problem I understood deeply.

I created the brand identity, the app’s UX/UI, the tone of voice, the storytelling, the pitch narrative, and the entire experience that exists around the product — from the IRL events to the content that brings the community together.

Melt is where all my skills meet: product thinking, brand expression, storytelling, strategy, and human-first design. It’s been my most meaningful and transformative project, and a reminder that design isn’t just about how something looks — it’s about how it makes people feel, and the connections it helps create.

Credits

Founder / Designer / Strategy / Art Director
Teya Evans

Co-Founder / Engineer
Luke Pritchard